The High Country Charity Ride was born over a beer and a campfire between a bunch of keen cyclists. They wanted to create an event that enabled them to ride Victoria’s beautiful High Country but also have an impact on the community by raising money and awareness. The atmosphere had to be relaxed but the riding to be hard and torturous. They come up with the concept of a 4 day tour with accents of Mt Hotham and Falls Creek while raising money for research into battling cancer.
In 2013 the High Country Charity Ride was born, 18 riders started the tour towards Bright and Omeo. Great times were had and friendships created. Hard riding in the morning followed by relaxed cold beers on the riverside was the ethos of the event, everyone had a great time and was the start of the events 10 year journey.
Fast forward 10 years and we have had over 600 people ride the event and it has become of the highlight of most riders cycling calendar. We now 3 events with 100 riders and complete most of the same route from 10 years ago. The best part of the event is the ethos of hard riding and relaxed beers have not disappeared from the ride. We look forward to seeing riders we met from 12 months ago from all corners of Australia and recite cycling stories from the past. The motivation of the ride is to cycle but also to step away from our lives and enjoy the comradery of like-minded people.
Over the last 10 years we have raised over 500,000 for cancer research via the successful Tour de Cure charity. We are very proud of the number as we have all been affected by the vicious disease and we all have that in our mind while climbing Mt Hotham.
In 2023 it is special year!! We are retracing our history by riding the route we did in 2013 with 18 riders. Champion Systems have made a special anniversary jerseys and bibs and we have partnered with Bike Bug to make the best cycling event in Australia even better!!!
What you get for your entry fee:
All accommodation (Bright, Omeo and Albury)
All meals (Breakfast, Lunch and Dinner)
2 x Champion Systems limited edition Apex Pro Jersey (RRP $179 each)
2 x Champion Systems limited edition Premium Bib and Brace (RRP $179 each)
1 x Champion Systems limited edition Wind Vest (RRP $109 each)
1 x Champion Systems limited edition Musette Bag
2 x Bright Velo Tee Shirts
1 x Bright Velo Slides
Fully supported event
Spares and bike repairs
Good times guaranteed
HIGH COUNTRY CHARITY RIDE 2023
SERVICES
Bright Velo Events offers numerous services, tailored to you when arranging or managing a cycling event.
We offer three main components in our service. You can opt for one component of our services, a combination of two, or an entire package.
We can work with you in a consultancy capacity, aid in planning your event or, manage your event in its entirety to ensure the realization of your goal.

CONSULTANCY
Consultancy includes but is not limited to:
Rail trail planning
Cycling strategies
Risk assessment
Rider safety
Event planning
Cycling infrastructure
Traffic management
Cycling tourism
Traffic management applications
PLANNING
Planning includes but is not limited to:
Consultancy
Event marketing
Route planning
Accommodation options
Meal co-ordination
Support crew
Bunch structures
Team kit designs
Sponsorship packages
MANAGEMENT
Management includes but is not limited to:
Consultancy
Planning
School presentations
Catering plans
Bunch management
Event websites
Emergency strategies
Rider insurances
TV or radio interviews